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Bharatiya Janata Party is an organisation built on certain principles. Its strength is its cadre. It is not centered around any individual, leader, family or dynasty. Its driving force is national approach to all issues rising above caste and religion.

We draw out strength from ‘Bharat Mata ki Jai’. This is our central theme. ‘Bharat’ (our land), ‘Mata’ (our heritage and culture) and ‘Jai’ (people’s aspirations) are expression of our deep commitment to the nation. Nation emerges from the union of land, people and culture. We have faith in cultural nationalism.